Digital Transformation & Product Management

Situation

Costaner Pacífico and Constructora del Mar, established construction companies, faced significant challenges in their customer-centric approach due to outdated manual processes for lead management, sales tracking, and quality control. The companies lacked digital presence and efficient systems to manage their sales pipeline and construction quality certification processes (PEC).

Task

As a digital partner and technology advisor, I was responsible for:

• Develop a comprehensive process analysis for digital transformation
• Creating and managing multiple digital products and systems
• Implementing data-driven decision frameworks
• Leading cross-functional teams through agile methodologies
• Training sales teams on new digital processes

Action

Taking advantage of my experience in the field and understanding of the brand and its values, we defined a digital transformation plan:

Brand & Digital Presence:

• Developed corporate branding strategy and visual identity
• Created and managed company website with content management system
• Implemented customer-centric design principles throughout all touchpoints

Lead Generation & Sales Systems:

• Built custom online lead management system integrating sales, quotes, contracts, and commission tracking
• Integrated Meta Ads and web-generated leads into unified CRM
• Developed automated WhatsApp communication system (WhatsON) for customer engagement
• Created landing pages and instant lead capture forms
• Implemented email marketing campaigns with data-driven segmentation

Product Innovation & Training:

• Designed and developed mobile app for construction quality management (PEC certification)
• Led agile methodologies implementation for faster product delivery
• Conducted comprehensive training programs for sales teams on digital processes
• Created different user profiles (management, sales managers, sales representatives)

Leadership & Coordination:

• I led a multidisciplinary team of more than 5 members, design, backend and frontend
• Applied creativity in solving complex business process challenges
• Managed stakeholder expectations across multiple organizational levels

Result

Over 4+ years, successfully delivered value through:

• Complete digital transformation from manual to automated processes
• Streamlined lead-to-sale conversion with integrated CRM system
• Enhanced customer experience through multi-channel communication
• Improved sales team efficiency through comprehensive training and new tools
• Complete develop of quality control system ensuring PEC certification compliance
• Established data-driven decision making culture through integrated analytics and reporting systems