SME Digital Transformation & Automotive Product Development

Situation

Cofré Automotriz, a small automotive business specializing in used car sales, operated entirely through traditional offline channels with minimal digital presence. As a micro-SME in the competitive used car market, they faced significant challenges competing against larger dealerships and needed comprehensive digital transformation to establish market presence, streamline operations, and optimize the critical used car valuation process that drives automotive business success.

Task

As the digital transformation strategist, I was responsible for:

Leading complete digital transformation from ground zero for a micro-SME
Developing comprehensive digital ecosystem including web presence, brand identity, and operational systems
Creating innovative automotive technology solutions to address industry-specific challenges
Designing customer-centric user experiences for both business operations and end consumers
Building scalable digital products that could drive business growth and market differentiation

Action

Thanks to a detailed knowledge of the automotive market and the dynamics of a small and innovative project, we define a comprehensive strategy together with the client:

Foundational Digital Infrastructure:

Developed complete web presence with vehicle inventory management and publication system
Created custom administrative platform streamlining business operations and vehicle management
Applied creativity in designing brand identity, content strategy, and social media presence
Implemented agile methodologies for iterative development and continuous improvement

Business Growth & Market Expansion:

Demonstrated leadership by guiding SME through digital adoption challenges and change management
Implemented data-driven decision frameworks enabling performance tracking and business optimization
Established digital marketing strategies that contributed to measurable sales growth
Provided strategic consulting on digital business model evolution

Product Innovation & Market Differentiation:

Identified key automotive industry pain point: used car valuation process optimization
Developed complementary digital platform "Mi Auto Precio" with independent brand identity
Created step-by-step vehicle registration wizard with intuitive customer-centric user experience
Integrated APIs for automatic license plate recognition and vehicle valuation, providing users with key information for informed decision-making

Technical Excellence & User Experience:

Built comprehensive form-based interface guiding users through complex vehicle evaluation process
Implemented real-time data integration providing instant vehicle value estimates
Designed scalable architecture supporting future feature expansion and market growth

Result

Over 4+ years, successfully delivered value through:

Complete digital transformation: Evolved micro-SME from offline-only operations to comprehensive digital presence with measurable sales growth
Market differentiation: Created innovative automotive valuation platform establishing competitive advantage in used car market
Product innovation: Developed "Mi Auto Precio" as standalone product with independent brand identity, expanding business model beyond traditional sales
User experience excellence: Customer-centric design approach resulted in intuitive vehicle valuation process, simplifying complex automotive decision-making
Technical integration: Successfully implemented API integrations providing real-time vehicle data and valuation, enhancing user decision-making capabilities
SME empowerment: Demonstrated leadership in enabling small business digital transformation, proving scalable solutions can drive growth for micro-enterprises
Industry expertise: Applied deep understanding of automotive market dynamics to create solutions addressing core industry challenges
Sustainable growth: Data-driven approach enabled continuous optimization and measurable business performance improvement