Volver
Healthcare Digital Product Development & MVP Strategy
Situation
A group of psychologists won a CORFO (Chilean Economic Development Agency) grant to develop an online patient management app during the COVID-19 pandemic. The mental health industry faced unprecedented demand for digital therapy solutions, but the initial project concept had significant strategic and technical weaknesses that threatened successful implementation. The team needed comprehensive product strategy guidance to transform their idea into a viable digital healthcare solution.Task
As a consultant and developer of digital solutions, I was responsible for:- Conducting comprehensive project analysis and identifying critical gaps in the original concept
- Designing complete product strategy from concept to market deployment
- Creating customer-centric user experience for both patients and healthcare professionals
- Managing complex stakeholder requirements across healthcare, technology, and regulatory domains
- Defining user stories, prioritizing features, and analyzing the prototyped mockup in Figma.
- Delivering fully functional mobile applications and administrative platform within tight timeline constraints
Action
Analyzing the original project idea and helping define the product through user stories and prototypes, I led a comprehensive development strategy:Strategic Product Analysis & Planning:
- Conducted thorough project assessment identifying fundamental weaknesses in original proposal
- Applied creativity in redesigning product concept to address real market needs and user pain points
- Developed comprehensive MVP strategy with clear user stories and feature prioritization
- Created detailed mockups for mobile applications and administrative platform
User-Centered Design & Development:
- Implemented customer-centric approach designing separate interfaces for patients and psychologists
- Applied agile methodologies throughout 6-month development cycle with iterative feedback loops
- Demonstrated leadership in coordinating cross-functional team including psychologists, developers, and designers
- Ensured data-driven decisions through user research and healthcare industry best practices
Technical Implementation & Integration:
- Developed two distinct mobile applications: patient-focused and psychologist-focused interfaces
- Built comprehensive administrative platform for practice management and oversight
- Integrated payment processing systems and calendar scheduling functionality for appointment management
- Managed app store deployment process ensuring compliance with mobile platform requirements
Healthcare Industry Compliance & Strategy:
- Navigated complex healthcare regulatory requirements and patient privacy considerations
- Provided strategic consulting addressing project's initial conceptual weaknesses
- Established scalable architecture supporting future growth and feature expansion
Result
Over 6+ months, successfully delivered value through:- Product transformation: Converted conceptually weak CORFO project into viable healthcare technology solution
- Market deployment: Successfully launched two mobile applications in app stores with full payment and scheduling integration
- Healthcare impact: Created digital therapy platform addressing critical pandemic-era mental health service delivery needs
- Technical excellence: Delivered comprehensive three-platform solution (patient app, psychologist app, admin platform) within timeline and budget constraints
- Strategic guidance: Leadership in identifying and resolving fundamental project weaknesses, ensuring long-term viability
- User experience optimization: Customer-centric design approach resulted in intuitive interfaces for both patient and healthcare provider user segments
- Industry innovation: Contributed to digital transformation of mental health services during critical pandemic period
- Grant success: Enabled successful completion of CORFO project requirements, demonstrating effective use of government innovation funding
Technologies
Agile MethodologiesUser StoriesSEOWeb ApplicationMobile AppsExpo - React NativeDesignPush NotificationsFirebasePayments